Kotler, Philip <br/><br/>
Marketing management 
/ Philip Kotler,..., Kevin Lane Keller,... 
. - 13è éd. 
. - New Jersey  : Pearson Education International, 2009
. - 816 p.  : ill., couv. ill. en coul.  ; 28 cm. 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>9780131357976 0131357972 
<br/><br/><label>Universal Decimal Class. No.: </label>658.82