TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Lapert,Denis
TI  - Marketing des services 
SN  - 9782744070266
PY  - 2004///
CY  - Paris
PB  - Pearson éducation France
KW  - BI-BuBU
KW  - Marketing. Service
KW  -  Service. Marketing
N1  - Index
ER  -