TY  - BOOK
AU  - Brooke,Michael Z.
AU  - Mills,William Ronald
TI  - New product development: successful innovation in the marketplace
SN  - 0789015676
PY  - 2003///
CY  - New York
PB  - International Business Press
KW  - BI-BuBU
KW  - Produit
KW  - Elaboration
KW  - Book
N1  - Index
ER  -