The impact of language use on business relationships
Published by : University of Burundi, Faculty of Arts and social sciences (Bujumbura) Physical details: VIII-63 f. 30 cm. Year: 2013
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Memoire
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Bibliothèque Centrale | 800.935. NKU. (Browse shelf) | 1 | Not For Loan | 5010000238650 |
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The present work analysed the language used by Bujumbura Central market sellers and its impact on customers. The study set out to give answers to the following questions :
1. Does the speaker's language use influence the hearer / listener's response and the ongoing of a conversation ?
2. Does the sellers' linguistic behaviour influence the customers' choice to buy or not to buy ?
Observation and the questionnaire were the main instruments used to collect data. The results showed that the way the speaker uses language not only influences the hearer's response but also has an impact on the ongoing of the conversation.
Also, the findings showed that way a seller manages language influences highly the customer's choice to buy or not to buy. Therefore there is a need to study the impact of the language used by sellers on customers for the sake of business relationships.
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