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Marketing management

Additional authors: aut -- Dubois, Bernard

Published by : Publi-union (Paris) Physical details: -XV-742p. 25Cm. ISBN:2857900929.

Subject(s): Marketing management

Year: 1994

Item type	Current location	Call number	Copy number	Status	Date due
BOOK	Bibliothèque de la Faculté des Sciences Économiques et Administratives	658. 801. KOT. 1994 (Browse shelf)	1	Available

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Previous	658. 8. PEP. 1999 Le one to one en pratique	658. 801. ADR Marketing et qualité totale	658. 801. GES. R Gestion de la relation commerciale	658. 801. KOT. 1994 Marketing management	658. 801. LEF. Gestion de la reletion client	658. 801. MAC. Vente et négociation	658. 801. MER. EX1 Décisions marketing	Next

Index

Trad. de : "Marketing management : analysis, planning, implementation and control."